The 7-Year Journey of the Tata Nano

Tata Nano requires no introduction to an Indian customer. Promoted as a marvel automobile and in the beginning available at a price tag of INR 1 lakh only, the coupé created waves when it was introduced in the yr 2008.

In the very last 7 many years, the journey has not been quick for the Nano, as effectively as its company – Tata Motors.

The company experienced introduced the strategy of a no-frills motor vehicle in the year 2006. The car or truck was to be generated in Singur, in West Bengal. But, the farmers of the place elevated objections and compelled the business to shift base to Gujarat. This turmoil delayed the production process, but, could not dampen the spirits of the persons and the ace automobile producer.

The business taken off all the non-essential characteristics from this vehicle, to make it cost-powerful. It utilised considerably less amount of money of metal and employed low-cost Indian labour. Though, later on, the rise in the price of uncooked components led to an increase in the rate of the car.

The expectations of the middle-class Indian had been incredibly superior, when the organization introduced the principle of a coupé that would arrive for the price of a two-wheeler. The vehicle was continually beneath media vigilance and the initial great deal marketed like scorching cakes. Veterans of the business predicted that this car would induce a 65% enhance in income of the Indian auto market place. It was also predicted that the utilized auto marketplace in the state would endure. Initially there was a drop in the selling prices of employed autos and the income of the closest competitor of the vehicle – the Maruti 800 – also suffered.

Nevertheless, the Nano did not meet the expectations of the buyers and it experienced a host of shortcomings. The auto was difficult to generate on moist and muddy roads of the country. The small tyres of the auto would sink in mud, specifically following a hefty shower.

The motorists confronted problems with the turbo alternator belt, condenser, gear shifting, head light switch accelerator cables, and much more. There ended up instances of the Nano catching hearth even though in use. This was a major setback for the group. Having said that, Tata Motors pulled its act collectively and designed confident to rectify these troubles.

Lately, the enterprise unveiled the new model of the Tata Nano, the 2015 GenX edition. This would appear with an AMT and guarantees a mileage of 21.9 Kms for every litre. The other important variations involve a hatch that would open up from the outside, new stylish bumpers, smoked headlamps, extraordinary instrument console, chic steering wheel, and a lot a lot more.

We would like the firm all the greatest for this new design!